The Mobile Advertising Industry and Xavier Buyse
In recent times it is has been hard to maintain much more than a passing interest in web devs, meaning there was hardly any content creation, and as a consequence next to no interest from consumers when it has come to the mobile web. With the emergence of 3G, or the 3rd generation of mobile connectivity there has been a significant surge in people taking advantage of mobile technology to have a look at the world wide web and with that many businesses have moved in to dominate the space. One business man entrepreneur being Xavier Buyse @ ADS Media whose mobile advertising company is growing at a significant rate as the industry for mobile advertising continues to expand.
For companies that master the new advertising techniques, such Mr. Xavier Buyse CEO has, the resulting reward is potentially epic: a big jump in customer engagement, whilst simultaneously keeping costs to a bare minimum. Once upon a time the large improvements in ad technology once favoured traditional businesses like Procter & Gamble, which could afford to mass-market its message, the new techniques are affordable to smaller companies too. In the long run it is very likely that, we can reduce the cost of advertising in half while maintaining customer engagement at either the same or a higher level.
Steve Jobs has now moved over thirty million iPhones. We’re now faced with more than 100000 apps in the iTunes store and the public have downloaded more than 1.8 billion of them, creating the ideal foundations for those who want to take advantage. Mobile is an industry which is relatively closed and unclear to the outside and a far cry from the more open environment enjoyed by the above the line advertising industry. What’s amusing is that it is the ability of targeting consumers directly that is attracting the brands to an industry that is very poor at communicating. But that ultimately is proving very succesful and compartively cheap to isolate consumers. The introduction of the first mobile computing unit that web developers and designers can agree upon has created a hugely positive impact for mobile internet content creation. Old style media businesses have to change to be part of the market of tomorrow and for tech businesses that means being prepared to rethink the entire process, replacing obsolete processes with modern technology and ways of working.
