Posted on August 25th, 2010 — in Arts, Brands, University of Marketing
Oyster card wallets are the most functional and portable marketing instrument, with long existing life and lastingness. They make really usable personal item, to put your brandname in foremost of your wide audience almost every day of the year and can genuinely assist your business organisation to bring home the bacon in a hostile world market. They are a fantastic investment and allow a amount of advertising opportunities for you and your job. They are really worthy for your business organization identity growth and enable you to vie world-wide and also to gain faith and allegiance for your business. These Oyster wallets make rather useful wares, for your possible customer, will bar them from being tossed out.
1) They are exquisite and cost effective items, and are obtainable in a great range of colors and sizes. Their brilliant colorings will make it favorable for you to discover them in your handbag or breif-case. They also have a logotype mounted on the face. They are one of the most modern promotional wares and permit a fantastic way of increasing your commercializing budget.
2) These Bus Pass Holders are double sided and constructed from functional PVC plastic. They will prevent the card or picture from getting scraped or weakened. These items can also be up to rich coloring with a diversity of unique colours, designs and patterns.
3) It is a fantastic value promotional item for your targeted audience and comes in a huge range of unique colorings and designs. It is fade proof and prepared of moisture immune and H2O proof textiles. Oyster holders will create a great impact, when handed out to your work fellow workers, customers, relations or even supporters on their special occasions.
4) It appears very elegant and operational and is built from the most indestructible PVC plastic. Oyster card holders are perfect for adding a bit of style for your society logo, which can be embossed on the face. They are also available in several colours and designs that are pre-made.
5) It is obtainable in a diversity of colours, with clear windowpanes with pvc boundaries and support slip pouch. It has enough space for easily holding a driving license or travel cards. You can publish your logo in fascinating patterns and brilliant colours. You can opt from a wide range of cute looking graphics or images to make it feel really special.
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Posted on August 12th, 2010 — in Arts, Brands, University of Marketing
Bus Pass Holders increase visibility and also offer high shock marketing solution for your society. They are ideal promotional items which grant an fresh and a price rough-and-ready way of producing brand name awareness. These Oyster wallets are comfortably suited for any marketing budget and can affect a favourable affect on umpteen of your guests and customers. They offer a great marketplace set up for your line of work and with your logotype on the top of them, you can really alter them into a powerful merchandising instrument. They will grant many chances to distribute your company subject matter across a healthy sphere to target your valuable customers. These Oyster card wallets can likewise help you to keep on your customers and discover a new marketplace for your ware.
1) It is obtainable in a variety of colors, with plain windowpanes with pvc boundaries and support slip pocket. It has sufficient space for easily supporting a driver’s licence or bus pass. You can impress your logotype in fascinating patterns and brilliant colorings. You can opt from a large range of attractive looking graphics or pictures to make it feel really unique.
2) They are used for all regular travel passes, a driver’s license or an oyster card. These items can be made to your own demands to allow adjustment of the back or to add extra pockets. They can also be fashioned to fit the vogue and design of the ticket or oyster card and can be personalised to help you meet your organization’s demand and meet your customer’s needs.
3) They make an ambient medium to deliver your campaigning subject matters, efficaciously. Card wallets can be made with your trade name and easily create popularity for your company or organisation. They can be adorned and printed with your brand or logo and create an outstanding gift for your clients or treasured ones.
4) It appears genuinely fine and durable and is crafted from the most operational PVC plastic. Oyster card holders are perfect for bringing a bit of style for your company logotype, which can be inflamed on the face. They are also available in individual colors and purposes that are pre-made.
5) It is a fantastic value promotional item for your targeted audience and arrives in a large range of extraordinary colors and designs. It is anti-fade and prepared of moisture immune and water immune materials. Oyster wallets will create a great impact, when passed out to your business fellow workers, customers, relatives or even acquaintances on their special occasions.
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Posted on November 3rd, 2009 — in Brands
Although it is one of the most frequent and exciting activities, shopping can as well be tiresome particularly when the goods bought have defects. The buyer also has to experience a taxing and confrontational process of gaining warranty and money-back guarantees. However, with the Buyers Advantage program, the shopper is ensured that he or she is always right.
Trilegiant Corporation has effectively released among the most innovative and consumer-friendly services that have loosen the cap on almost all daily endeavors like appliance purchases, travel decisions, credit card tracking and reporting, car purchases, and dental assistance.
The company’s Buyers Advantage offers its registered members with Return Guarantee Protection, New Price Purchase Protection, Repair Cost Protection, and Warranty Extension Protection. It grants warranty security for up to five years with any goods bought via check, cash, or credit card. Any product that costs $5,000.00 and covered by the US warranty will immediately have warranty and a 60-month extension.
Major purchases too are under the Trilegiant Corp program’s Return Guarantee Protection, especially when a buyer avails of the return and files a claim in 90 days. The extent of the guarantee is $1,000 for each membership year and $500 for each claim. Repair costs are also refunded for up to 50%.
There is another shopping protection service that has an efficient comparison shopping and guarantee against price variability and potential price cutback with the New Price Purchase Protection.
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Posted on May 12th, 2008 — in Brands
We Are All Outspent
Most brands face daunting tasks in preparing marketing communications to steal
market share. If you have unlimited budgets and are capable of out-spending the
competitive set, your job is that much easier. For the rest of us, we have to learn
how to win without the largest ad budgets and without dominating share of voice
(SOV).
There are some rules that Stealing Share has discovered in our quest to be the
authority in stealing market share. In marketing, advertising, brand development,
and the rest of one’s life, focus and clarity always lead to better results. How do
you know when you have such focus? That is the subject of this short article.
More Than The Category
First, you must make sure that your brand was built, not just for clarity and
simplicity (both are vital) but also for persuasion. If your brand symbols and brand
equity markers are clear but static, you have some serious and immediate work to
do (take our Evaluate You Brand test (www.stealingshare.com/brand_quiz.asp).
When we ask companies to tell us what their brand means, more often then not we
hear a litany of category descriptors like convenient, effective and value. Even
Nordstrom could claim those brand values in the department store category. So
could TIDE detergent and Apple Computer. In order to persuade, your brand must
have, within its definition, the core “life” beliefs that propel your customer to choose
not just products and services, but life choices as well. They need to see your
brand as an important touchstone for people who define themselves as they do.
You want them to look at your brand and see it as such a powerful self-descriptor
that to choose a competitor would be akin to emotional suicide.
What Is Your Brand’s Permission?
In addition, brand is the permission that your advertising and marketing of your
product or service is built upon. If your brand does not foster that permission, if in
its woven fibers your customer does not find an illumination of their own self-
description and the language of personal importance, your advertising and
marketing is wasting most of its budget. A great adman once told me that the
enemy of great advertising is not bad advertising, anyone can spot bad advertising.
No, he told me, the enemy of great advertising is good advertising and he was
right! The same is true for brands and the underlying permission that forms their
foundation.
Customers Have Choices
All choices in this world are attempts to self-define, even B2B choices. The brand
mix, the “recipe,” for your brand definition and resulting permissions, consists of
both left-brain and right-brain elements. For the left-brain, your brand must
include the logic and reasoning that conveys importance. It must be built upon a
foundation of believable truths. But, oddly enough, truth is most often a right-brain
perception and PERMISSION comes from a belief in a truth. As a result, your brand
recipe must include the ingredients of motivation and esthetics, and they must all
be mixed together into something that “tastes” satisfying and substantial.
If your brand is build upon such a foundation and its permissions are persuasive,
then your marketing strategy needs to be altered. The media wisdom of the day
always talks in terms of reach and frequency, and these are both important… but
they are not science. They are based in part on the experience of ad agencies and
most of that experience is founded on mediocre brand definitions and forgettable
advertising executions. The goal, if you are being outspent, is to out-reach your
competition with less frequency. This means that you need to ignite the right and
left-brain responses of more people with fewer impressions.
A properly defined brand creates that space and it defines your executions in the
same way that your eye color was defined by an allele on chromosome 19. If your
brand is differentiated from the competitive set by customer precepts the core
“life” beliefs that propel your customer to choose then the resulting marketing
and advertising, if it is true to the brand, will be by definition different and better.
Choose Your Agency
All too often we see brands choose and ad agency because of personality and
reputation. They assume that bigger is always better and that you must “get along”
to be effective. If you are going to steal market share, one rule to remember is that
it is folly to copy the market leader. This includes looking for ad agencies that
“specialize” in your category or have experience in your category. If an agency has
had previous category experience but no longer has a client in your category, then it
is imperative to ask the agency why the previous client fired them. How they answer
will tell you a lot about the agency. Were they quick to blame the client? Was there
some mix-up? Do not rest asking this question until you are completely satisfied
with the answer. It is important the client/agency relationship begin on the right
foot.
Our clients come to Stealing Share® because they want to win it is as simple as
that. We counsel them to be more dispassionate when choosing an ad agency. We warn them to listen carefully, judge objectively, and be careful not to hear what they want to hear. How much you like an agency may have nothing to do with their
ability to be effective for you. Remember, with the exception of an “Effie”, winning
“Ad” awards have nothing to do with building great brands. They are self-serving
aggrandizements judged by other ad folks. Today, the advertising world is
crammed with delightfully entertaining ads that become the fodder of conversation
for everything other than the brand they are intended to propel upward.
How To Succeed
The moral of this story is that if you want to steal market share you need to think
outside of the current box. If just changing ad agencies was the best solution, most
brands would be successful every 2.5 years (the average ad agency tenure). If just
spending more money was the solution, then we would all know the price of
success. At Stealing Share®, we believe that building a brand infused with the DNA
of the target customer is the best solution for stealing market share. A great brand
can level the playing field, making you more relevant to your target market and help
you WIN.
Tom Dougherty
CEO, Senior Strategist at Stealing Share, Inc. Tom began his strategic marketing and
branding career in Saudi Arabia working for the internationally acclaimed Saatchi &
Saatchi. His brand manager at the time referred to Tom as a “marketing genius,”
and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and
many other brands throughout the Middle East and Northern Africa. After his time
overseas, Tom returned to the US where he worked for brand
agencies in New York, Philadelphia, and Washington, DC. He continued to prove
himself as a unique and strategic brand builder for global companies. Tom has led
efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels,
Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank,
and McCormick to name a few.
Tom possesses an impressive list of elite clients, but more importantly, Tom
possesses a unique knowledge of human behavior. “When we buy product, we are
buying ourselves,” he explains. You can email Tom at tomd@stealingshare.com.
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