Bacardi Launches New Limited Edition Heritage Bottle
Bacardi Superior rum, the world’s first, premium white rum, is celebrating the start of the festive season with style by launching a new Limited Edition Heritage Bottle to commemorate 100 years of iconic cocktail creations.
Grown into one of the largest spirits company in the world, since 1910, Bacardi rum has been regarded as sophistication in a bottle by the finest bars in the world, as well as remaining the core ingredient of some of the world’s most renowned cocktails, according to a press release from the company.
To celebrate this landmark, Bacardi will pay homage to the authentic 100 year-old Bacardi bottle used by the pioneers of cocktail making. The bottle was most famously used by Jennings Stockton Cox, who introduced the world to the Bacardi Daiquiri by mixing freshly squeezed lime juice and sugar with his favorite rum to enjoy after working long days in the Copper mines of Daiquiri, Cuba.
Bacardi has creatively captured the designs of the early 20th century craftsman and added a modern touch with a wooden case. Each bottle even has the same alcohol strength as it did 100 years ago: 89 proof (44.5 percent ABV).
Just 7,500 cases of the new Limited Edition Heritage bottle will be available; adorned with Edwardian writing and produced in Destileria La Galarza in Mexico.
Bacardi is marketing the bottle as a unique Christmas gift option for people interested in blending cocktails. The company is also launching a special edition Christmas gifting pack. The sleek tube packaging is embellished with the iconic Bacardi bat logo and imparts the story of its origin.